Wisdom from Jeff Bezos' last letter as CEO - Differentiation is Survival and the Universe Wants You to be Typical

Quoting Dawkins

“Staving off death is a thing that you have to work at. Left to itself – and that is what it is when it dies – the body tends to revert to a state of equilibrium with its environment.

If you measure some quantity such as the temperature, the acidity, the water content or the electrical potential in a living body, you will typically find that it is markedly different from the corresponding measure in the surroundings.

Our bodies, for instance, are usually hotter than our surroundings, and in cold climates they have to work hard to maintain the differential.

When we die the work stops, the temperature differential starts to disappear, and we end up the same temperature as our surroundings.”

Jeff Bezos perspective

"I would argue that it’s relevant to all companies and all institutions and to each of our individual lives too.

In what ways does the world pull at you in an attempt to make you normal?

How much work does it take to maintain your distinctiveness?

To keep alive the thing or things that make you special?”

Link to full letter in the comments section

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